Privacy Policy

ICR Research Ltd. ("we," "us," or "our") is committed to protecting the privacy of individuals whose personal data we collect and process. This Privacy Policy explains how we collect, use, share, and protect your personal data when you interact with our website, participate in our research projects, or otherwise provide us with your information.

The personal data we collect depends on how you interact with us. We may collect the following:

• Contact Information: Name, email address, phone number, and company affiliation.
• Research Data: Information you provide through surveys, interviews, focus groups, or other research activities, which may include demographic information, opinions, and preferences.
• Website Usage Data: When you visit our website, we may collect information about your browsing activity, such as the pages you visit and the links you click. This information is collected through cookies and other tracking technologies.

• Analytics: The site uses Cloudflare Analytics - https://www.cloudflare.com/en-gb/web-analytics/ who do not use cookies to collect usage metrics. Their analytics are non-invasive and respect the privacy of visitors.
• Font: The font is hosted on Adobe who do not set or use cookies in order to serve their fonts.
• Contact form: When someone submits the contact form the data submitted is stored in Sanity whose privacy policy is available here: https://www.sanity.io/legal/privacy.

We use your personal data for the following purposes:

• To provide you with research services: We use your data to conduct research projects on behalf of our clients, analyse results, and generate insights.
• To improve our website: We use website usage data to understand how visitors interact with our website and to improve its functionality.
• To send you marketing communications: We may use your contact information to send you newsletters, updates, and other marketing materials, but only with your consent.

We will only process your personal data where we have a lawful basis to do so. The legal basis will depend on the specific circumstances, but it may include:

• Consent: We will ask for your explicit consent before processing your data for marketing purposes.
• Contract: We may need to process your data to fulfil a contract with you or your employer (if you are a research participant).
• Legitimate Interests: We may process your data for our legitimate interests, such as improving our services or conducting research on industry trends, provided that your interests and rights do not override these interests.

We may share your personal data with third-party service providers who help us operate our business and provide our services. These service providers are contractually bound to protect your data and only use it for the purposes we have specified.

We may also share your personal data with our clients, but only in an aggregated or anonymised form that does not identify you as an individual. We will never share your personal data with third-party companies for their own marketing purposes without your consent.

Your personal data may be transferred to and stored in countries outside the United Kingdom. These countries may have different data protection laws than the UK. However, we will take steps to ensure that your data is transferred in accordance with applicable data protection laws and is treated securely.

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. When your data is no longer needed, we will securely delete or anonymise it.

You have a number of rights in relation to your personal data under the UK General Data Protection Regulation (UK GDPR). These rights include:

• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure of your data (in certain circumstances)
• The right to restrict processing of your data
• The right to data portability
• The right to object to processing of your data

For more information about your rights, please visit the Information Commissioner's Office website https://ico.org.uk/.

We take appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage.

Our website and services are not directed towards children under the age of 13. We do not knowingly collect personal data from children under 13.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at info@culturalrelations.co.uk.

This Privacy Policy is for informational purposes only and should not be considered legal advice.